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Success Story: PUMA Sports Brand

PUMA and Alpega

A Success Story

PUMA is one of the world’s leading sports brands – designing, developing, selling and marketing footwear, apparel and accessories. Alpega’s freight procurement solution has played a key role in taking PUMA’s procurement to the next level. In 2019, Xeneta, the leading ocean & air freight rate benchmarking and market analytics platform, integrated with Alpega to help PUMA soar even further through analyzing market prices on ocean and air freight rates across trade lanes in real-time.

Learn how Alpega was identified as the sustainable and flexible cloud-based solution to help standardize and harmonize PUMA’s procurement processes; and how through Alpega’s integration with Xeneta – the world’s largest real-time database for benchmarking ocean freight rates – PUMA now has a full overview of the freight market prior to entering a tender.


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